Hooked by Nir Eyal
Book Overview
In Hooked, Nir Eyal introduces the “Hook Model,” a four-step process that successful companies use to build products people can’t put down. Drawing on psychology, technology, and business, the book explains how triggers, actions, rewards, and investments combine to create habits.
Through engaging case studies from companies like Instagram, Pinterest, and Facebook, Eyal shows how ethical product design can help users build positive habits while avoiding manipulative techniques. This book is not just for product developers—it’s valuable for anyone who wants to understand human behavior in the digital age.
Whether you are building an app, launching a service, or simply curious about the science of habit formation, Hooked offers actionable strategies and insights that are both practical and thought-provoking.